En su reciente análisis, Mark Zuckerberg, CEO de Meta, comparte su experiencia con Apple Vision Pro y por qué considera que Quest 3 es superior en la mayoría de los casos de uso de realidad mixta.

En el fascinante ámbito de la tecnología aeroespacial y de defensa, el entrenamiento de pilotos es crucial para garantizar una preparación adecuada en misiones críticas. Lockheed Martin y Red 6 han dado un salto innovador al presentar una colaboración pionera en realidad aumentada (AR) para el entrenamiento de pilotos. 

Augmented reality is a great tool when it comes to tracking your products at retail. It’s not a matter of just placing your product: an appropriate rotation and sufficient stock are key to maintain a successful revenue stream. Nowadays, there are plenty of ways  AR can boost the performance of your merchandising team.

Augmented reality apps are very versatile tools that can be customized to your exact needs. Thanks to their wide compatibility across different devices, it’s easy to reach a broader audience to let them enjoy the experience. AR can be used to greatly enrich your Marketing activations, creating a stronger bond with your audience. Let’s see the following example where Inmersys used this technology to take this activity to the next level.