Fun-Filled Virtual Reality Activations

Comic Con Experience (CCXP) Makes Its Debut in Mexico 2024 – And We Were There!

MIXX Universe: A Deep Dive into Virtual Reality

In collaboration with the marketing agency “Urbana” and Dos Equis, we crafted the main attraction for Dos Equis at CCXP, known as “MIXX Universe.” This groundbreaking virtual reality (VR) experience takes you on a journey unlike anything before. Picture yourself as a member of one of two rival clans lost in space, with a mission to recruit new members and complete intergalactic challenges.

This innovative VR game isn’t just about having fun; it gives you the chance to create and personalize your own avatar through the Dos Equis ID platform, adding a whole new level of immersion to your adventure.

How MIXX Universe Worked

First, you’d register through Dos Equis ID, where you could set up your profile and answer a few quick questions to personalize your avatar. Then, you’d pick a time slot to dive into the MIXX Universe and get ready for the missions that awaited you. By joining in, you didn’t just enjoy an epic space adventure—you could also earn points to redeem for exclusive official merchandise.

More Than an Activation—An Emotional Connection

Dos Equis has always stood out by creating experiences that go beyond the ordinary, and MIXX Universe is no exception. By merging the thrill of virtual reality with an immersive storyline, the brand connects with attendees on a deeply emotional level. Plus, the Dos Equis ID platform enables the brand to gather and analyze data, offering valuable insights that translate into personalized and rewarding experiences for users.

At Inmersys, we understand the power of creating immersive experiences that go beyond entertainment to strengthen the connection between brands and their audiences. The Dos Equis MIXX Universe is a prime example of how virtual reality can elevate a brand activation into a truly memorable experience.

If you’re interested in creating something as amazing—or even more incredible—than Dos Equis, don’t hesitate to reach out. We’re the experts in developing and transforming your idea into something unforgettable.