The B2B world is evolving. By 2026, almost 80% of B2B sales interactions are happening digitally. We’re moving past the era of static slides and moving into something much cooler: AR for B2B Sales. Let's talk about how augmented reality product experiences are actually closing deals faster.
Think of the traditional catalog as a relic. When you’re dealing with complex products (think industrial turbines, medical imaging devices,etc… ) a 2D image just doesn't do it justice.
An interactive 3D catalog allows your prospect to pull a real life sized, high fidelity model of your product right into their boardroom (or onto their factory floor) using just a tablet or immersive AR experiences through smart glasses.
We’ve all been there: the "buying center" is stuck because the engineers aren't sure if the machine fits, and the boss of the finance department isn't sure it's worth the investment. AR solves this by:
For industrial AR: PTC Vuforia and Augmentir.
Unity 3D (using AR foundation) and Unreal Engine will keep the finish polished and professional.
Alfonso Marina, a leading furniture firm, partnered with Inmersys to create an AR product catalog.
The challenge
Sometimes it is difficult to choose the best piece of furniture for each space, we have to guess if it will go along with the decor, or if it will fit the space correctly. So we have to add extra steps like measuring the space and checking if it matches the furniture size.
If a big enterprise were to do this it would take them days and to be honest it would be quite tedious.
The AR/VR solution
They developed an AR product experience that literally puts the development in the palm of the client's hand. Using a dedicated app, sales reps could project 3D Scale Models and transform any flat surface (like a boardroom table) into a high-fidelity, interactive 3D model of the furniture.
Why it´s a game changer for B2B
Key Lesson: This catalog shows that AR for B2B sales is a powerful tool for visual communication that turns “what if” into a closed deal.
Interceramic, a leader in the flooring and ceramic tile industry, teamed up with Inmersys to solve a major B2B and retail issue: “How will this tile look in my space?”
The challenge
Choosing finishes for a large scale construction project or a commercial local is stressful. Samples are heavy, and looking at a single 20x20 cm tile doesn't help a developer visualize an entire 200 square meter lobby. This uncertainty often leads to "analysis paralysis" and delayed sales.
The AR/VR solution
They developed an immersive virtual showroom where B2B clients (architects, developers, and contractors) could:
1. Walk through a 3D environment: Explore fully rendered apartments and commercial spaces.
2. Real time customization: Swap out floor and wall finishes instantly. Just click and the entire room updates.
3. Contextual selling: Instead of selling a product, they sold a vision.
Why it worked (The B2B Edge)
The takeaway: Interceramic’s move into augmented reality product experiences proved that even "traditional" industries can dominate the market by removing the friction of visualization.
Whether you’re selling high end furniture like Alfonso Marina, or industrial flooring like Interceramic, the goal is the same: remove the friction.
By integrating augmented reality product experiences into your sales workflow, you aren't just using a cool gadget, you're providing a solution to "analysis paralysis." You’re giving your clients the confidence to say "yes" because they’ve already seen the product working in their own world.
If you are ready to embrace technology and boost your sales contact us now!